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ALLEGRA MARKETING SERVICES PRESENTS
APR
1
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Allegra Marketing Services
A Black Dot
 
During a business meeting, the president stood up in front of a group of employees and help up a large glossy piece of paper. He took a black marker and made a black dot in the center of the paper and asked the team what they saw. Everyone replied, "A black dot." "Don't you see anything besides the black dot?" "No," the audience replied. "What about the beautiful sheet of paper? I'm sure you can all see it, but you've chosen to overlook it."

Here's the way I see it: It's easy for us to overlook the potential of everyday things in life like a large open canvas that could have many opportunities for greatness and rather focus our attention on small issues like the black dot. Next time you find yourself focusing on the black dot, step back and take a look around at what you could be missing. And remember, our creative team is here to help if your print materials need help reaching your full potential.
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Idea
Idea of the Week
Make Your Dent in the Universe
SHAPE UP YOUR PARAGRAPHS

Wow your reader with every element of your marketing materials - from the word choices that you make, to the way it all looks as a finished document, design to instill an emotion in your reader. The right design choices can make a demand on a customer's attention before they've even had a chance to read a single word. In the same way, wrong choices can instinctively tell your customer that a document isn't worth their time unless they're looking for a sleep aid. Paragraph indicators, for example, can completely change everything from the flow of the document to the feeling that a person gets when they look at one of your documents, depending on your intentions.

The Different Methods of Indicating Paragraphs

We're all familiar with the standard ways to indent a paragraph. The reason we're all familiar with these techniques is because we've seen them countless times before, in books, pamphlets, websites, and everything in between. One of the best ways to shake things up, grab your reader's attention, and refuse to let it go is to switch things up a bit and indent paragraphs in a bit of a more unconventional style.

One great method to accomplish exactly this is to experiment with different shapes of content depending on the material that you're creating. Sometimes each paragraph of text can create its own unique shape, other than a square. For example, try creating paragraphs that are circular in nature. When a new circle begins, the reader subconsciously knows that a new paragraph has begun by the very nature of this design. If properly designed, this simple, visual choice instantly elevates you outside of the norm and can instill a sense of fun in your reader.

Here's another idea: say your document doesn't use line spacing to denote paragraphs at all, and instead arranges text in one large, unbroken block. The careful use of strategically bolded words or letters can also be an efficient way to denote new paragraphs. You get the benefit of being able to fit more words onto a single page and still get to separate information into sections based on topics, themes or larger ideas.

Paragraph Marks

Ultimately, paragraph marks are one of the best ways to visually indicate that a new paragraph or idea has begun in your marketing materials. Even if your paragraphs all run together to form one solid block of text, this particular typographic box can still allow you to separate information and invoke a feeling at the same time.

Paragraph marks are also a great opportunity to get creative. Say you were sending out materials on behalf of an animal shelter, for example. Your paragraph mark might be a small icon of a puppy paw or footprint. Visually, the mark itself is keeping in line with the overall theme of your content and you still get to control the flow and digestion of information through a unique and effective formatting choice at the same time.

Step out of the box and liven up your designs by getting creative with your paragraph indicators.

See more great ideas like this!
Click here to visit the Allegra Marketing Services - Ideas Collection.
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MARKETING
Marketing Tip
Die Cuts Enhance Your Marketing Materials
WHEN IT’S OK TO CUT CORNERS
While the content of your marketing materials is obviously very important, the design is often responsible for first impressions. If you’re looking for a unique way to enhance the design of your print materials or simply make your marketing materials more memorable, consider using a die cut shape.

Die cut refers to any unique shape or cut. A die-cut can add a decorative element or a functional component to any design. Here are a few examples of die cut marketing materials that grab attention:

  • Create business cards in an unusual shape. For example, a bakery could distribute business cards in the shape of cupcakes.

  • Use a die cut shape that outlines your logo on any type of print materials.

  • Create thank you or greeting cards with a die-cut window for your message.

  • Die cut labels or hang tags are a great way to draw attention and create a memorable brand.

  • Use rounded or special die cut shaped corners on documents, invitations, or postcards.

  • Create unusual die cut covers on a presentation folder or booklets, such as a die cut logo or shape cut out with a contrasting color underneath to make the design stand out.

  • Create a marketing piece shaped like a school bus to promote your back to school specials.
Marketing materials with an unusual die cut are not only more likely to get noticed and read, but also shared with others. If custom die cuts aren’t in your budget, you can still use prefabricated dies to achieve many unique effects. The marketing potential for die cut shapes is limitless. Give us a call if you need help getting started on an idea your customers will love!
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Uncommon Product
Oversized Brochures
THE BIGGER THE BETTER
Oversized brochures are an easy way to make a powerful statement about your company and ensure that your brochures get noticed. Not only do large brochures stand out and demand attention in comparison to smaller marketing materials, but they also expand your marketing real estate and allow for more creative and attention-getting design.

Informative brochures are a great way to educate your customers about your specific products or services. By presenting lots of useful information, your customers will feel more confident and empowered to make the right choice, increasing sales. Here are a few ideas to consider when creating a successful oversized brochure:
  • Provide an in-depth comparison between your own product lineup or against a competitor.

  • Encourage customers to hold on to your brochure by making it a keeper. Include helpful tips, how-to information, industry resources, tips from the pros, and upcoming calendar of events, etc.

  • Include a tear away portion, such as your business card, coupons, sample vouchers, etc.

  • Use the large space to reveal a new product lineup or offer a product spotlight on a best-selling item.

  • Choose durable, heavy-weight paper since many may hold on to it as a reference guide.

  • Provide your contact information in multiple places so it is easy to find, such as along the bottom of every page or on the front and back covers.
Stop by today if you'd like help creating an oversized brochure that can do the selling for you.
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TECH
Tech Tips
Create Random Passwords
WHAT'S THE SECRET PASSWORD?
Everyone knows the importance of secure, difficult to guess passwords, however, it can be challenging to create a password that is truly random with a combination of lower and upper case letters, numbers, and even punctuation symbols, etc. Here are a few websites that can help you create random secure passwords:
  • New Password Generator is a great source for producing secure yet easy to remember passwords, New Password Generator can also be easily integrated to any website so your users will be able to generate secure passwords with just one click.

  • Random Password Generator allows you to create random passwords and choose the number of characters long (6 to 24).

  • Free Password Generator provides unique passwords instantly. You can specify what types of characters will be used (string letters, digits, capital letters, special symbols).

  • The PC Tools Password Generator allows you to create random passwords that are highly secure and extremely difficult to crack or guess due to an optional combination of lower and upper case letters, numbers and punctuation symbols.
While you won't need a secret password to work with our print shop, we promise that if you need copies or reproductions of confidential documents, your sensitive files will be in secure hands.
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